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Cultivar Ghirardelli Square is a California-focused winery and tasting room at one of San Francisco’s most visited destinations. We welcome guests from around the world and introduce them to wines that reflect the character of the land. We are a hospitality-first team that takes both wine and people seriously — and we’re looking for someone who does too.

The Role – Are you the person strangers can’t help but stop and talk to?

We’re looking for the person who turns a Tuesday afternoon stroll into an unforgettable afternoon — who spots someone wandering the square and somehow, 20 minutes later, they’re sipping a Cab, laughing, and asking about the Wine Club.

That’s the magic we’re after. And it has to come naturally to you.

You’ll be our face, our energy, our first impression. You’ll pull people off the square (in the best possible way), make guests feel like regulars, and make regulars feel like family. You’ll bring ideas, not just enthusiasm — real thoughts on how to grow something special in one of San Francisco’s most iconic spots.

If your superpower is making people feel welcome, seen, and a little bit delighted — please apply.

If you’re still waiting for guests to come to you, this isn’t your role. But if you’re already thinking about how you’d work that square? Read on.

What You’ll Do

• Step outside and actively engage foot traffic — Ghirardelli Square is your stage
• Create memorable tasting experiences that guests talk about long after they leave
• Convert guests to Wine Club members through genuine connection, not a script
• Bring ideas: local partnerships, events, social moments, anything that drives visits and sales
• Drive by-the-glass and bottle sales through confident, knowledgeable recommendations
• Support events, private tastings, and special programming
• Collaborate with the team to push the business forward — no wallflowers, no coasters

What We’re Looking For

• Energy and initiative — you make things happen, you don’t wait for them to
• A genuine love of wine and the drive to share it with everyone
• Ideas — you’ve thought about how to grow a business and you’re not shy about it
• Prior hospitality, tasting room, or retail wine experience strongly preferred
• Sales confidence — natural, warm, and effective
• Strong communication skills and a commanding, welcoming presence
• Must be available to work weekends
• Must be 21+ and able to obtain RBS certification